Role
Responsible for interface, frontend, responsiveness, visual rhythm, CTA hierarchy, and translating the identity into a web experience.
Fitness website
Unit 5 Strength & Fitness
Unit 5 needed a website with direct messaging and a visual identity that conveyed the gym's energy and strength. I developed a responsive interface that presents its services and makes calls to action visible from the start of the page.
Open project
Delivery
Promotional website with a high-impact hero, service sections, social proof, contact flows, and a responsive layout prepared for fast mobile reading.
Stack
Next.jsTypeScriptTailwind CSSVercel
Unit 5 Strength & Fitness
Context
The project called for a visual identity with more presence and contrast, able to communicate energy and specialization in the first scroll. The risk was ending up with a generic gym website, weak offer clarity, and CTAs without priority.
Solution
The interface was structured to give more weight to headline, imagery, and calls to action, using strong contrast, heavy typography, and direct visual rhythm. The sections were designed for scanning: proposition, services, proof, and contact without unnecessary ornament.
Responsive execution
The frontend implementation paid close attention to spacing, image proportions, text breaks, and CTA priority on small screens. The delivery preserves visual impact on desktop without sacrificing readability and action on mobile.
Impact
The website became more convincing as a commercial asset and more aligned with the service itself. The brand gained a more confident, direct presentation suited for local traffic and first contact.
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